Ghost mannequin services are a type of product photography used in e-commerce to showcase clothing items in a lifelike manner. The goal is to give customers a clear understanding of the product's cut, fit, and materials used. This is achieved by removing the mannequin or model used to display the clothing and filling in the missing parts with digital manipulation.

The end result is an image that showcases the product's unique features as if it were being worn by an invisible mannequin, hence the term "ghost mannequin." This type of photography is important for online clothing retailers as it provides customers with a realistic view of the product and can help increase customer confidence and ultimately, sales.